Question: MUST do the following OR RECEIVE ZERO CREDIT: Write complete sentences to answer each question Number each of your responses (ie #1, #2, #3) Separate

MUST do the following OR RECEIVE ZERO CREDIT:

Write complete sentences to answer each question
Number each of your responses (ie #1, #2, #3)
Separate each answer into different paragraphs (press RETURN key)

12 POINTS 1. Why did Click Consult decide to focus on improving Online Doctor's backlink strategy?

12 POINTS 2. Why did improving the site's authority also improve their SEO results?

12 POINTS 3. Why did Online Doctor want to focus on SEO rather than PPC?

14 POINTS 4. Do you think search engine algorithms can help businesses become better at what they do? Explain your answer.

Link for another article related to homework; http://www.digitaltrainingacademy.com/casestudies/2016/10/seo_case_study_lloyds_pharmacy_online_doctor_boosts_organic_search.php

Search engine optimisation > Case study LloydsPharmacy Online Doctor Men's Health Women's Health General Health Information All Treatments Flu Jab FREE Delivery or Collection Today View our Secure Patient Data Information. UK Registered Doctors Customer Services 020 7989 9888 Mon-Fr: 8am-6pm 1 Sat: 9am-6pm NEW Flu Jab Service > Travel Health Our NHS accredited doctors have helped treat over 1,000,000 patients in the UK Our service is safe you to get the treatments you need. Choose our convenient Same Day Collection in over 1,900 stores, or FREE standard or Next-Day delivery. NEW: Collection now available in 280 Sainsbury's Pharmacies in the UK Read more on the LloydsPharmacy Online Doctor blog Erectile Dysfunction > Hair Loss Treatment > Premature Ejaculation > Contraceptive Pill > Sexual Health No Appointment Needed Figure 13. The Lloyds Pharmacy Online Doctor website. > Morning After Pill O 8.9 The bigger picture Search engine optimisation can be influenced and enhanced by most other digital marketing campaigns, and they should all be approached with this in mind. 1. Organic or natural results 2. Paid results. SEO and content marketing go hand in hand, since SEO relies on fresh, relevant and popular content, and content marketing can be informed by SEO keywords and insights. For example, search advertising campaigns can provide valuable keyword research, which can then be fed into the SEO strategy. Social media marketing can generate an enormous amount of links to a website. Digital PR aims to generate links too and these can be optimised for search engines. User research and web analytics can generate insights into how users find the website, which can inform SEO strategy and effective SEO techniques can provide insights into user behaviour. 8.10 Summary The average website receives a significant proportion of its traffic from search engines, highlighting the importance of SEO. There are two types of search results:

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