Question: 1 . What do we mean by the term lagged effect when it comes to advertising? 2 . Explain the following terms and provide an

1. What do we mean by the term lagged effect when it comes to advertising? 2. Explain the following terms and provide an example for each:a. Product placementb. Pufferyc. Institutional advertisingd. Cognitive advertisinge. Emotional advertising 3. List 3 differences between PR and traditional advertising 4. What does Roy Sutherland mean by Perspective is Everything. Provide 2 examples that he uses in his video to illustrate his point

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