Question: 1. What do you understand by marketing research? What problems does Action Aid, Ghana face in carrying out marketing research? Give reasons for action aids

1. What do you understand by marketing research? What problems does Action Aid, Ghana face in carrying out marketing research? Give reasons for action aids adoption of limited marketing research activities compared to MTN, Ghana limited? Discuss the marketing activities that are carried out by Action Aid as a non profit organization. Is there anybody responsible for marketing research? (25 MARKS) Yours words should be between 700 words to 800 words. Please don't forget to reference

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