$1.$ What does a PESTEL analysis suggest for the macroenvironmental impact on the social media industry? Which of the macroenvironmental factors appear to have the greatest potential impact on X Corp.? Why?

$2.$ Identify the driving forces in the social media industry. What appears to be the impact of these driving forces on the industry?

$3.$ Prepare a SWOT analysis for X Corp. What does the SWOT suggest for the company$$s future?

$4.$ Using the data in the case exhibits $14,$ what is your assessment of Twitter$$s financial performance for the $20192021$ period? Based on your analysis, what financial performance can reasonably be expected in the near future for X Corp.? Support your answer.

$5.$ What recommendations would you make to CEO Linda Yaccarino to recover lost advertisers, increase revenues, reduce costs, and provide attractive returns to its investors?