1. What does a PESTEL analysis suggest for the macro-environmental impact on the social media industry? Which of the macro-environmental factors appear to have the greatest potential impact on Twitter? Why?
2. Identify the driving forces in the social media industry? What appears to be the impact of these driving forces on the industry?
3. Please create a SWOT analysis for Twitter. What does the SWOT suggest for Twitter's future?
4. Using the data in Case Exhibits 1 & 2, what is your assessment of Twitter's financial position? Based on your analysis, what financial performance can reasonably be expected in the near-term future for Twitter? Support your answer.
5. From the data provided in the case (Exhibits 1, 2, 6 & 7), how does Twitter's performance stack up with Facebook and Snap? Is there a clear winner based on your analysis?
6. What recommendations would you make to Twitter senior management to confront the proposed acquisition of Twitter by Elon Musk and improve the company's performance?