Question: 1) What does CP&B consider to be the key to its success? a CP&B relies on global, cross-functional teams to develop and implement campaign strategies.

1) What does CP&B consider to be the key to its

1) What does CP&B consider to be the key to its success? a CP&B relies on global, cross-functional teams to develop and implement campaign strategies. b CP&B develops an in-depth understanding of a client's brand before launching a campaign. CP&B evaluates potential media and the demographics of users before deciding how to develop a brand. d CP&B works to understand a client's problem before determining how to develop a campaign. CP&B uses as many interactive media tools as possible to reach a wider audience

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