$6)$ What does CP&B consider to be the key to its success?

a

CP&B uses as many interactive media tools as possible to reach a wider audience

b

CP&B relies on global, cross$-$functional teams to develop and implement campaign strategies.

c

CP&B develops an in$-$depth understanding of a client$$s brand before launching a campaign.

d

CP&B works to understand a client$$s problem before determining how to develop a campaign.

e

CP&B evaluates potential media and the demographics of users before deciding how to develop a brand.