1) What does it mean to be a global organization . Why apple is a global brand 2)discuss the main factors of Apple. What is the market strategy, competitors and competitive advantage. 3) describe Apple future plans, expansions and diversification 4)discuss the main challenges faced by Apple in brand building such as positioning, communication, environmental change, product life cycle, brand equity, market share, consumer behaviour 5) discuss the concept of globalization vs customization and measures taken by Apple to recognize the offering and communication should be adapted to local preferences and conditions. support your answers with solid examples