1. What does theory mean in communication scholarship? What criteria determine whether a mass communication theory...

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1. What does "theory" mean in communication scholarship? What criteria determine whether a mass communication theory is "good"? 2. Identify the benefits and limitations of theory in mass communication research in general, and for the theory that you choose to examine in depth in your scholarly journal article analysis in particular. 3. How would George Gerbner react to Marshall McLuhan's famous saying that "the medium is the message"? What would McLuhan have to say back? Explain your answer. 4. Explain the features of a good hypothesis. 5. Discuss the stages involved in writing a good research paper-one that would be presented at a conference or submitted to a peer-reviewed scholarly journal. 1. What does "theory" mean in communication scholarship? What criteria determine whether a mass communication theory is "good"? 2. Identify the benefits and limitations of theory in mass communication research in general, and for the theory that you choose to examine in depth in your scholarly journal article analysis in particular. 3. How would George Gerbner react to Marshall McLuhan's famous saying that "the medium is the message"? What would McLuhan have to say back? Explain your answer. 4. Explain the features of a good hypothesis. 5. Discuss the stages involved in writing a good research paper-one that would be presented at a conference or submitted to a peer-reviewed scholarly journal.

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1 In communication scholarship theory is a set of principles that explain how communication works Good theories are those that are supported by evidence are pars imon ious i e they explain a lot with ... View the full answer