Question: 1 ) What industry does Enterprise Rent - A - Car compete in ? Analyze the structure of that industry employing the 5 - forces

1)

What industry does Enterprise Rent

-

-

Car compete in

?

Analyze the structure of that industry employing the

5 -

forces model.

2)

Identify the key capabilities and core competencies of Enterprise?

3)

Is Enterprise

s competitive advantage sustainable?

4)

What are the strategic issues faced by the company? If you were a management consultant retained by Enterprise, what are your recommendations to address them?

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