Question: ( 1 ) What is a RFM analysis? What do the thee loters R F . M . mean? Please note that 1 is the

(1) What is a RFM analysis? What do the thee loters R F.M. mean?
Please note that 1 is the highest score and 5 is the lowert score in the following tote
\table[[Customer,RFM Score,,],[Big 7 Sports,1,1,3],[St. Louis Soccer Club,5,1,1]]
(1) What is a RFM analysis? What do the thee loters

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