Question: Blackboard + XC Help Center Needs Grading Question 19 (1) What is a RFM analysis? What do the three letters R.E.M. mean? (2) In the

Blackboard + XC Help Center Needs Grading

Blackboard + XC Help Center Needs Grading Question 19 (1) What is a RFM analysis? What do the three letters R.E.M. mean? (2) In the following REM analysis in the picture, assuming these 4 companies are business customers of your company - a sport equipment supplier. Suggest proper marketing actions you will take to each of the 4 customers based on their RFM scores, as well as your rationales. Please note that is the top score and 5 is the lowest score Customer RFM Score BE E Big 7 Sports 1 1 3 St. Louis Soccer Club 5 1 1 Miami Municipal 5 5 4 5 Central Colorado State 3 3 3 Copyright 2015 Pon Education If the above picture doesn't show, use the link here. Question 20 3 out of 3 points A Vienna Moms group on Facebook includes a lot of local Facebookers with young kids. They share information like local kids events, kids care tips, recipes, parenting skills, and schooling, etc. Which role of this Vienna Moms group plays in social media

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