Question: 1) What is a value proposition? 2) What questions does a value proposition answer? 3) What is customer segmentation? 4) What are examples of customer

1) What is a value proposition? 2) What questions does a value proposition answer? 3) What is customer segmentation? 4) What are examples of customer segmentation? 5) Why was discount retailing that Walmart employed in the 1960s, a disruptive business model? 6) Why are ignored, overlooked, avoided customer segments or groups sometimes great opportunities? 7) Give examples of how some companies were successful in targeting these groups. 8) How does a company choose the customer need or subset of needs? 9) What needs are value propositions based on? 10) Why is Enterprise Rent-A-Car successful? 11) What is the Enterprise value proposition based on

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