1. What is Big Data? Why Is Big Data Different? (from data mart, data warehouse) 2. What Are the Benefits of Big Data? 3. Some of the potential business benefits from implementing an effective big data analytics 4. How can organization leverage Big Data? For example, Big Data can be used to develop the next generation of products and services. For instance, manufacturers are using data obtained from sensors embedded in products to create innovative after-sales service offerings such as proactive maintenance to avoid failures in new products. 5. Traditionally, factories estimate that a certain type of equipment is likely to wear out after so many years. Consequently, they replace every piece of that technology within that many years, even devices that have much more useful life left in them. Big Data tools do away with such unpractical and costly averages. The massive amounts of data that they access and use and their unequalled speed can spot failing grid devices and predict when they will give out. The result: a much more cost-effective replacement strategy for the utility and less downtime, as faulty devices are tracked a lot faster. 6. What can you say about how aviation companies are utilizing Big Data check your reading of IBM white paper and how OEMs are transforming the aviation industry.