1. What is cluster analysis and what role does it play in analytics. Please describe at least...

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1. What is cluster analysis and what role does it play in analytics. Please describe at least one method used in developing clustering.

2. Compare and contrast clustering to classification modeling.

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Posted Date: Jun 18, 2022 11:54 PM

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1. What is cluster analysis and what role does it play in analytics. Please describe at least...

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Expert Answer:

Cluster analysis is a technique for grouping data points so that points in the same group are m... View the full answer

Contemporary Marketing

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