1. What is competitive advantage?

2. Why should companies attempt to understand the strategies of their competitors? Explain your views.

3. How can a market leader best defend its competitive position?

4. What are the strengths of a market nicher? In what way is a nicher vulnerable?

Answer rating: 100% (QA)

1 Competitive Advantage Competitive advantage refers to a companys ability to outperform its competitors in the market by offering unique value to customers or operating more efficiently It can be ach... View the full answer