1. What is critical to success in brainstorming? Why was it important to have so many sketches...
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Question:
1. What is critical to success in brainstorming? Why was it important to have so many sketches from the intern to the top designers?
2. Do you think they could do it differently at some stages in the new product development process? What are your suggestions for each stage (e.g., field research, product design for differentiation, prototype product experiment, product testing)?
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