Question: 1. What is IBMs Lets Put Smart To Work strategy? 2. Conduct a SWOT analysis for IBMs Lets put Smart To Work initiative. What are

1. What is IBMs Lets Put Smart To Work strategy?

2. Conduct a SWOT analysis for IBMs Lets put Smart To Work initiative. What are the relevant trends to consider?

3. What marketing tools described in this Chapter are prominent in IBMs strategic marketing process

4. What is agile marketing at IBM? Why does IBM use the agile approach?

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