Question: 1. What is price and what is value based on? 2. What are some influences to consider when establishing price? 3. List and explain the

1. What is price and what is value based on? 2. What are some influences to consider when establishing price? 3. List and explain the four market structures. 4. Explain the two types of demand and provide examples 5. To protect the profit margin, what programs can be considered to reduce cost? 6. How do channel members influence the price

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