Question: 1. What is the current industry structure in the expression industry? What will change during next 2-3 years and what will remain the same in

1. What is the current industry structure in" the expression industry"? What will change during next 2-3 years and what will remain the same in the structure? (13) (CO 2 & 3) 2. What are the key challenges that Archies Limited is facing? Which are surmountable constraints and which are not? (13) (CO4) 3. Analyse and identify the core competencies of the firm in 2017-18? Could strengthening of those and adding new competencies help create sustainable competitive advantage? (14) (CO 1 & 2)

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