Question: 1 . What is the difference between having a best - cost strategy ( a / k / an integrated low - cost and differentiation

1. What is the difference between having a best-cost strategy (a/k/an integrated low-cost and differentiation) and being stuck in the middle (achieving neither low-cost nor differentiation based advantage). If you have a best-cost strategy aren't there likely to be firms in your industry that have a more effective differentiation or low-cost strategy?

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