Question: 1. What is the difference between secondary and primary data. How is this used in market research? 2. What is a market segment? What is

1. What is the difference between secondary and primary data. How is this used in market research?

2. What is a market segment? What is a target market?

3. Why do you think some new products succeed, while others fail?

4. Describe the role of packaging, labeling, and warranties in product management.

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