Question: 1. What is the fundamental difference between Yes letters and No letters? 2. What is the first step of a Yes letter? 3. Explain what

1. What is the fundamental difference between "Yes" letters and "No" letters?

2. What is the first step of a "Yes" letter?

3. Explain what a "buffer" statement is and when to use it,

1. Give an example of a product that targets a certain need. What is the product and what is the need?

2. Which type of persuasive letter usually comes in a series of letters?

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