Question: 1 . What is the problem in this case? 2 . What do you think of the Pemberton strategic priorities? Do Krispy Natural crackers fit

1. What is the problem in this case?
2. What do you think of the Pemberton strategic priorities? Do Krispy Natural crackers "fit" with these priorities?
3. How do you read the test market data? Are we looking at the right indicators?
4. Should we go national? What share would you project, based on test results? Would you change the plan (price? push/pull money? Krispy reps?)?
5. What is the likely competitive reaction? What would you do then?

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