From the TASSONI Case Study:

1. In order to better understand the performance Tiziana started focusing on data reported above, related to soft drinks customer behaviour in Europe. Help Tiziana to identify the first level gaps (assessment should be on a weekly basis).

2. which is the best strategy companies in the soft drinks industry could use to fill in the first level gaps in Europe? What are the priorities in terms of sub-gaps In Europe for the soft drinks industry?

3. What additional secondary information will help to decide which country Tassoni should enter first.