Question: 1 . What is the underlying problem In this case from the perspective of Forever 2 1 ' s customers and creditors? 2 . Why

1. What is the underlying problem In this case from the perspective of Forever 21's
customers and creditors?
2. Why do you think Forever 21 ended up in its current situation?
3. What would you have done differently if you had been a senior executive at
Forever 21?
Application of Chapter Content
1. Did Forever 21 operate more from a principle of efficiency or effectiveness?
Explain your rationale.
2. Which of the seven challenges to being an exceptional manager did the Changs
face as company leaders?
3. How did they handle them? Which of the three skills that exceptional managers

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