Question: 1- What is Zappos' business model? How does it differ from classical competitors? 2- What is Zappos differentiation? 3- Zappos had to change in their

1- What is Zappos' business model? How does it differ from classical competitors? 2- What is Zappos differentiation? 3- Zappos had to change in their business model - what were those changes? 4- How was Zappos able to build a strong brand? Name at least 3 reasons. 5- What does the brand "Zappos" evoke in you? 6- What are the different integrated marketing communication tools that Zappos use? You can portray your answer in a table, figure or bullet point? Detail each. 7- How does Zappos IMC differ from classical "online shoe" platforms? You can answer using a table. 8- What are the internal operational measures used by Zappos that empowered their value proposition and allowed them to properly integrate their IMC strategy? 9- How did Zappos affect Buyer's behavior in the market? Breakdown your answers using bullet points

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