$1.$ What lessons does Diggs failure have for entrepre$$neurs who are studying entering the social media industry?

$2.$ Would you characterize the $$Rivalry Among Existing Firms" in the industry Digg competed in as high, moderate, or low? To what degree was Digg able to effectively diminish or suppress the negative effects of the rivalry it experienced? What if anything, should Digg have dene differently in this area?

$3.$ If Digg had completed a competitive analysis grid shortly before it relaunched in $2010.$ what factors would you have placed on the vertical axis of the grid and what companies would you have compared Digg against? To what degree do you think Digg would have favorably compared to its competitors?

$4.$ What steps could Digg have taken, throughout the life of its business, that may have enabled it to remain competitive and still be a successful firm today?