1. What moral issues does the Pinto case raise? - The case raised some serious issues of abusing human rights and not behaving ethically in business. Any business/service should always be the value of human life as the first consideration, rather than the known fatal. Ford company had an option and the solution to design the car in a way that prevented cars from exploding; however, they refused to implement it. They believe that the funds spent to save than pay fix dangerous, even though the only additional cost is $ 11 percent of the vehicles