Question: 1. What role do source, message, cobtext and repetition play in influencing consumers' cognitive attitudes in low effort situations? 2. What is the mere exposure

1. What role do source, message, cobtext and repetition play in influencing consumers' cognitive attitudes in low effort situations? 2. What is the mere exposure effect, and why is it important to consumers' affective reactions? 3. What are the advantages and disadvantages of featuring celebrities in advertising messages?

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