The printer industry is intensively competitive with respect to pricing. the first home printers, marketed by companies such as Epson and HP, were almost as expensive as computers themselves. but like most technology products, as technology improves and features are added, the price is forced down. Today, consumers can choose from a wide range of desktop printers for home use. Printers come with a variety of features and can be purchased from many different vendors.

  

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QUESTION |1. What role does price play in a consumer's selection of a home printer? What about a business buyer making a purchase decision about an office printer? What about a business person selecting a portable printer to take on business trips? QUESTION 2. List all the different features a printer can have. Which of these do you think are most important to consumers, and how much extra are they willing to pay for them? Which do you think are most important to business buyers? QUESTION |1. What role does price play in a consumer's selection of a home printer? What about a business buyer making a purchase decision about an office printer? What about a business person selecting a portable printer to take on business trips? QUESTION 2. List all the different features a printer can have. Which of these do you think are most important to consumers, and how much extra are they willing to pay for them? Which do you think are most important to business buyers?

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Price plays a major role in guiding decisions When a consumer buys a home printer the major concern ... View the full answer