Question: 1. What role should the CEO, CSO, CMO or others in the C-Suite play in the strategy planning process? Who else should participate? 2. Should

1. What role should the CEO, CSO, CMO or others in the C-Suite play in the strategy planning process? Who else should participate?

2. Should the process of strategy planning be regarded as an ongoing process rather than a once-every-three-year type of event? Is there a better way to foster decision-making and to incorporate a process of continuous decision-making?

3. Is diversity among the strategy-planning team a good thing or not?

Reference: (Reed & Baird, 2021) Strategic marketing: decision making and planning

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