$1.$ What$$s the difference between a Command Economy and a Market Economy? Why do we care

as marketers?

$2.$ How would you define marketing? What is the difference between macro and micro marketing?

What is the macro$-$micro dilemma?

$3.$ What are the three key components of the marketing concept? Define market orientation and

explain how it relates to the marketing concept and target marketing.

$4.$ What is corporate social responsibility and how does it relate to marketing ethics and the

marketing concept?

$5.$ What do we mean by value in marketing? Value from whose perspective? What is a company$$s

value proposition?

$6.$ Describe each of the $4$ P$$s$,$ also known as the Marketing Mix. How can companies use the $4$ P$$s

to develop a sustainable competitive advantage? How do the $4$ P$$s relate to the target market?

$7.$ In marketing, what do we mean by segmentation, targeting, and positioning? How do they

relate to one another? What do we mean by a STP analysis?

$8.$ What are the key differences between production$-$oriented managers and market$-$oriented

managers?

$9.$ What are the key steps in the marketing management process? What does $$control$$ mean in

relation to the marketing management process?

$10.$ Why do companies develop mission statements? How do companies use mission statements in

the planning process?

$11.$ What do each of the letters stand for in a S$.$W$.$O$.$T$.?$ Where do you start when you are doing a

S$.$W$.$O$.$T$.$ and why?

$12.$ What type of market opportunities are good opportunities? What is a breakthrough

opportunity? What are the $4$ types of basic market opportunities?

$13.$ Explain how points of parity, points of difference and points of irrelevance relate to a company$$s

strategic advantage in the marketplace? How do they relate to customer value?

$14.$ Define customer lifetime value and customer equity.