1. What should Ari Supran do to generate profitable and sustainable growth for the company and sales...
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- 1. What should Ari Supran do to generate profitable and sustainable growth for the company and sales momentum for Sonance's products? Should he change Sonance's marketing strategy to target consumers directly? target the developers of production home developments? target architects and interior designers designing custom homes? try to win back the high-end custom installers Sonance had lost under the previous management?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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