Question: 1 . What sort of data can be collected from an app such as MapMyRun? How can that be related to Under Armour s apparel

1. What sort of data can be collected from an app such as MapMyRun? How can that be
related to Under Armours apparel division?
2. In Cirque du Soleil, what data beyond an audiences facial expressions can be collected
during a performance if the audience is allowed to use their mobile phones to participate
in the show?

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