1. What sort of data can be collected from an app such as MapMyRun? How can that be related to Under Armour's apparel division?
2. In Cirque du Soleil, what data beyond an audience's facial expressions can be collected during a performance if the audience is allowed to use their mobile phones to participate in the show?
3. Discuss and debate the ethical use of the data that both Under Armour and Cirque du Soleil collect and analyze.

Answer rating: 100% (QA)

Data Collected from MapMyRun and Its Relevance to Under Armours Apparel Division MapMyRun collects various types of data from its users including 1 Running Routes and Distance Data on the routes users ... View the full answer