1. What specific marketing advantages does having pop-ups in Walmart provide for Sleep Country? How do you think these pop-ups will impact Sleep Country's iconic jingle "Why buy a mattress anywhere else?"

2. Using terms discussed in class and in the text explain the difference between a customer and a consumer. Using this article, use specific references and examples to why this would be important to understand for Sleep Country. Explain in detail which you feel they should market to and why.

3. Sleep Country owns two online mattresses as described in the article. What is the pricing strategy being used for Bloom? What is the pricing strategy being used for Endy? Explain your choices. What pricing tactic is Sleep Country using and why? Support your choice with information in the case.

4. Using the information provided in the case, describe the channel strategies that Sleep Country is using to take Bloom to market? Why did they choose to work with Walmart?