Discuss how twenty-first-century marketing is changing the competitive arena. Identify what trends are occurring that are creating change in markets, then:

1. Why do you believe Twitter is changing its business model?
2. What fundamentals of strategy can Twitter adopt to become more sustainable in the twenty-first century?
3. What marketing trends do you think will be most important for any business to take note of to stay competitive?

Answer rating: 100% (QA)

1 Why Twitter is changing its business model Twitter has been evolving its business model to adapt to the changing landscape of social media and digital advertising Some key reasons for this change co... View the full answer