1. What type of case is this, a decision, Problem or scenario.

2. How should the RCB price themselves and what price and  What type of pricing strategy should they go for: Value Based pricing, competitive based pricing or a cost based pricing. Explain thoroughly why they should choose that specific pricing with supportive information from the text and add in calculations.

3.Who are RCB's competitors

4. SWOT for RBC

5. Through Segmentation on consumer needs for RCB with explanation

6. Through Positioning for RCB with explanation

7. Through Targeting for RCB with explanation

9. Through explanation of pricing, promotions, place and product for RCB

10. Porters 5 Forces for RCB