$1)$What would a PEST analysis for Mobileye look like? What macro trends can affect their business $($and how?$)?$

$2)$ For a business to maintain its edge in the market, it must consistently address imitation and substition $($among other threats$).$

A$)$ Do you think Mobileye has done good job in preventing imitation? Why?

B$)$ Do you think Mobileye has done good job in preventing substition? Why not?