1. When a company desires to keep its primary objective of strategy and maintains its competitive advantage over a number of years. This company must have:

A. Unique resources and capabilities B. Firm-specific strengths

C. Sustained competitive advantage D. Superior profitability

E. All of the above

2. Which of the following component(s) is/are not the five forces proposed by Michael Porter?

A. Bargaining power of suppliers

B. High potential competitors to enter

C. The power of luck

D. Threats of substitutes

E. Bargaining power of customers

3. Which of the following statement(s) is/are true?

A. Resources and capabilities will become a companys distinctive competency.

B. Suitable strategies formulated by a company will become its competitive

advantage and generate profitability.

C. A companys efficiency can be increased by its business level strategies.

D. Cost savings that come from learning by doing is due to the effect of

economies of scale.

E. Alloftheabove.

4. Please choose the incorrect statement(s) from the followings:

A. Bombardier and Boeing companies belong to the same strategic group. They realize that companies in other strategic group may become their competitors if mobility barriers can be overcome.

B. High prices may due to companies cant reap significant economies of scale.

C. A value innovator assume that a company should build competitive advantages

to beat the competition. D.

E. All of the above.

CaterpillarInc. has implemented transnational strategy that may help it achieve low costs and differentiate the product offering across geographic

markets

5. Please A.

B.

C. D.

E. 6. Which

choose the incorrect statement(s) from the followings:

Hill and Jones indicated three principles underlying strategy including creating "fit" by aligning company activities with one another to support the chosen strategy, making trade-offs by choosing "what not to do", and creating a unique and valuable market position".

If the costs that consumers should bear to switch from the products offered by one established company to the products offered by a new entrant is very high, consumers may reconsider and prefer to stay with the original company.

Managers should identify opportunities and threats that may affect how an enterprise fulfil its mission. This belongs to the processes of internal analysis.

If there are some elements in the external environment that could endanger a firms integrity and profitability, a firm should pay attention to these threats and try to cope with them closely.

None of the above.

of the following answer(s) is/are correct for companies?

A. If there is no risk of being substituted and suppliers products are key components and essential for consumers, suppliers bargaining power should be stronger.

B. The purpose of SWOT analysis is to exploit external opportunities, build on and protect company strengths, and eradicate weaknesses and counter threats.

C. Product customization can be realized by use of flexible manufacturing technology.

D. If consumers can purchase material from other suppliers at once, and can also pit suppliers against each other, suppliers bargaining power should be stronger.

E. Alloftheabove.

7. Which of the following statement(s) is (are) correct?

A. Innovators and early majority account for 1/4 of the market.

B. It is wise to use of product differentiation strategies to deter potential entrants

and manage rivalry within an industry.

C. Laggards are a group of consumers who would buy a new technology only

When the technology has great utility and it will stay a long time.

D. Chasm is the transition between the embryonic market and mass market. E. All of the above

8. Please choose the incorrect statement(s) from the followings:

A. Companies may be locked into an unprofitable industry where overall demand is static or declining.

B. Some companies may provide an increased opportunity for creating value can be seen as strong complementors.

C. High perceived quality of a product depends on its functions, features, performance, and reliability.

D. The logic behind merger of two companies is to increase synergies created by merging firms that would be more efficient operating as one.

E. Organizational arrangements and functional strategies should align with its function-level strategy.

9. Which of the following answer(s) is/are incorrect for companies?

A. When a large numbers of customers entering the market can be regarded as a Mass Market.

B. A vertical merger is to merge two companies that operate at separate stages of the production process for a specific finished product.

C. A horizontal merger indicates that two or more firms, operating at different levels within an industry's supply chain, merge operations.

D. Late majority refers to those customers who are unappreciative of the uses of new technology.

E. Noneoftheabove.

10. Please identify the following descriptions which are/is correct?

A. Economies of scale can be realized by spreading the fixed costs and setting up production facilities over its global sales volume.

B. Licensees may purchase the rights to produce a companys product in their country for a negotiated fee.

C. Bargaining down the cost of key inputs with suppliers can be one of contributors of Economies of Scale.

D. Joint ventures are low development costs and risks, however, it is lack of control of quality.

E. Companies pursuing transnational or global strategies prefer establishing a wholly owned subsidiary.

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