1.When a customer goes shopping, it is the faade of the store that makes him or her decide whether to enter or not. It is the store faade that creates a lasting impression in the customer's mind. A combination of elements help forms distinctive image of the store. This "retail identity" impacts customers to a large extent.

a.Explain the necessary combination of retail elements that makes up distinctive image of retail store.

b.Is Faade in tune with the understanding of the target profile of customers? Explain answer with relevant example.