Question: 1 . When evaluating new services and / or technologies that might attract shoppers to a store - based retailer, what criteria should managers consider

1 .

When evaluating new services and

/

or technologies that might attract shoppers to a store

-

based retailer, what criteria should managers consider when evaluating innovations? In other words, what areas of performance should innovations be expected to improve in today

s competitive retail environment?

2 .

What are some examples of experiential retail that are likely to appeal to younger shoppers in their late teens and early

20

?

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