1 When improving the organization's performance through customer-based assets: *

a Country of origin can cross borders

b Corporate culture is easy for competitors to imitate

c Brands can increase the cost

d Market domination will look selfish

2 ____________is widely used within counter-espionage, but in less common as a means of gathering competitive business information. *

a Singularity

b Diversification

c Development

d Surveillance

3 Maya is planning to open a new shop, in assessing the other shops in the area which of the below issues you advise her to address: *

a Competitors strategic focus

b Competitors target markets

c Competitors marketing mix

d All options are correct

4 Competitive __________ is the process of measuring your companys strategies and operations against _______companies, both inside and outside your own industry. *

a Advantage, best in class

b Benchmarking, leaders

c Testing, leaders

d Benchmarking, best in class