Question: 1 . When so many experts are saying that mass marketing doesn t work anymore, then why do companies still advertise in the Super Bowl?

1. When so many experts are saying that mass marketing doesnt work anymore, then why do companies still advertise in the Super Bowl? (Do some research, cite some facts/statistics about cost, viewership, etc.)
2. Are there certain products/industries that Super Bowl advertising makes more sense for? Explain.
3. Do you think advertising during the Super Bowl is a good idea? Why/why not? Explain.
4. Is Super Bowl advertising here to stay? How do you see it changing in the years ahead?

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