1) When you increase the breadth you are increasing the number of _____________ to a product

2) Private Labels are:

1. Brands that are used when a firm repositions itself
2. Those that involve mixing of brands
3. Those that are sold in stores and made by the stores
4. Labels used when packaging

3) Branding helps establish loyalty and confidence

T or F

4) Innovation is the process by which ______________ become new ______________

5) When generating an idea, the use of a R&D consortium is not considered

T or F

6) Which of the following are stages in the life cycle of a product?

1. Introduction Stage
2. Evaluation Stage
3. Marketing Stage
4. Testing Stage

7) Services are considered:

1. Expensive
2. Unnecessary
3. Hard to Market
4. Perishable

8) Training is a way to reduce the standards gap

T or F

9) The first C in the 5 Cs of pricing refers to:

1. Change
2. Company Stock
3. Company objective
4. Curve

10) The demand curve is an inverse correlation

T or F

11) Name two things other than the 5 Cs that can affect pricing

________________________________

________________________________

12) In price skimming, the _____________ price is high

1. End
2. Seasonal
3. Market
4. Initial

13)Market penetration pricing refers to setting an initial ____________ price as the introductory price

14) Markdowns is not a pricing tactic

T or F

15) Price fixing involves companies collaborating with each other

T or F

16) Companies and Retailers can use electronic trading to:

1. Expand their trade area
2. Buy out other retailers
3. Make their product more expensive
4. Eliminate brick and mortar retailers

17) Noise occurs when there is a difference between the _________________ and the _______________________

18) In personal selling there is a _____________ communication between buyer and seller

1. One way
2. Two way
3. Decoding
4. Persuasive

19) Using public relations is a paid form of communications

T or F

20) Cinema is considered a medium in advertising

T or F

21) Loyalty programs are associated with which of the following:

1. Sweepstakes
2. Contests
3. Credit cards
4. Samples

22) The personal selling process is a ________ step process

1. Two step
2. Three step
3. Four step
4. Five step

23) When managing a sales department, one of the things to consider is

1. The color of your offices
2. The height of the people you hire
3. Training for your salespeople
4. Always to have meetings once a week

24) The sales call can also be a sales presentation

T or F

25) Name two things that we market

I. ___________________________

II___________________________

26) List the 3 phases in the strategic planning process

__________________________

__________________________

__________________________

27) The letters H.D.I. Stand for which of the following?

1. Human Decline Index
2. Human Development Index
3. Human Development Institution
4. Home Decline Index

28) List 3 of the 5 types of segments

____________________________

____________________________

____________________________

29) List the 3 factors that are considered in the H.D.I.

____________________________

____________________________

____________________________

30) Variability refers to the ________________ of service

1. Price
2. Quality
3. Type
4. Amount