1. Where distribution is concerned an important difference between countries is that:

1. Channel length tends to be shorter in developing than in rich countries
2. the retail system tends to be more concentrated in developing countries and fragmented in rich countries
3. the retail system tends to more fragmented in developing countries and concentrated in rich countries
4. Walmart and other retailers have no interest at all in establishing outlets in developing countries such as India

2. If consumer tastes and preferences are different in the overseas market than at home this is likely to be seen primarily as a pressure for:

a.Cost reduction through standardization

b.Local responsiveness and product adaptation

c.regulation by the local government

d.staying out of that market to keep costs down

e.all of the above

3.Which of the following is an advantage of franchising as a mode of entry into foreign market?

1. the franchiser is relieved of many of the costs and risks of opening a foreign market on its own
2. The franchiser key to make more profit from overseas franchises than from wholly owned subsidiaries
3. The franchiser can easily maintain uniform quality across many geographically dispersed franchisees
4. quality concerns are not critical because it is the franchisees who suffer first
5. the franchisees need no supervision at all