1. Where distribution is concerned an important difference between countries is that:

1. Channel length tends to be shorter than in developing than in rich countries.
2. The retail system tends to be more concentrated in developing countries and fragmented in rich countries.
3. The retail system tends to be more fragmented in developing countries and concentrated in rich countries.
4. Walmart and other retailers have no interest at all in establishing outlets in developing countries such as India.

2. Which of the following is a good argument in favor of standardized advertising?

1. Consumer tastes and preferences are fundamentally similar around the world.
2. A message that works in one nation will invariably work in every other country
3. Advertising regulations always promote standardized advertising.
4. Where brand names are global a consistent image is important.
5. The costs of value creation may be increased by standardized advertising

3. Which of the following is true about store brands in international marketing?

1. They are not much trusted by consumers and so should be avoided.
2. They are irrelevant to international business because they apply only to domestic sales.
3. They are becoming less important as consumers become more affluent.
4. They offer a good entry points for foreign markets if an exporter can make deals with retailers who use them.
5. Store brands are a dead end as far as international sales go.