$1)$ Which company had the biggest difference between actual and potential market share in the

Low Tech segment? $($Look at pages $5$ & $7)(5$ POINTS$)$

$2)$ Why did this difference happen? In other words, is the difference a result of stock$-$outs and

therefore lost sales? Or is the difference due to selling more than the company$$s fair share?

$(5$ POINTS$)$

$3)$ Calculate the quantity $($in units$)$ of lost sales$/$extra sales. $(5$ POINTS$)$

$4)$ How could the company you named in Q$(1)$ have avoided this situation? $(5$ POINTS$)$

$5)$ Which company is selling the top product $($in terms of customer appeal$)$ in the Low tech

segment? What is the product$$s name? $(5$ POINTS$)$

$6)$ What was the total product$$s actual market share in $2016($Rd$1)?($Refer to Question #$5)$

$(5$ POINTS$)$

$7)$ What was the product$$s potential market share in $2016($Rd $1)?($Refer to Question #$5)$

$(5$ POINTS$)$

$8)$ What is the product$$s potential market share in the beginning of next year $2017($Rd $2)?$ Show

your calculations. $($Refer to Question #$5)(5$ POINTS$)$

$9)$ Why is the answer of Q$(8)$ different from the answer of Q$(7)?$ Explain. $(5$ POINTS$)$

$10)$ How many products do you expect to find in the Low Tech segment in $2017($Rd$2)?(5$ POINTS$)$

$11)$ If all the products in the Low Tech Segment are equally attractive to the customers, what

would the market share of each product be in $2017($Rd$2)?(5$ POINTS$)$

$12)$ Follow the steps from $12$a to $12$d to calculate a sales forecast for product Able in the Low Tech

segment in $2017$: $(20$ POINTS$)$

a$)$ Set appropriate assumptions for what you expect company Andrews to do with product

Able$$s design and marketing in $2017.$ Set appropriate assumptions.

b$)$ Set appropriate assumptions for what you expect each of Andrews$$ competitors will do

with their Low Tech segment products design and marketing in $2017($Rd$2).$

c$)$ Forecast the expected Low Tech market share for Able in $2017$ based on $($a$)$ and $($b$).$

d$)$ Calculate and show the steps for obtaining your Low Tech sales forecast for Able in $2017.$

TOTAL$=75$ POINTS $($GRADE$=5\%)$