1) Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company?

• Economic

• Cultural

• Political

• Technological

  2) Under which of the following conditions is the frequency the most important factor in media selection?

  • When there is high consumer resistance to the product

  • When launching infrequently purchased brands

  • When going into undefined target markets

  • When introducing flanker brands

    3) Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a "green marketing" program in response to heightened consumer awareness about environmental issues. What should the company do to maximize the program's chances of being successful?

    • Demonstrate that the products will benefit both customers and the society in the long-term.

    • Explain the rules and regulations laid out by governmental agencies to protect the environment.

    • Emphasize benefits to the consumer rather than environmental benefits.

    • Focus on the efforts and costs incurred by the company to bring these "green" products to consumers.

      4

      Large-scale, future-oriented plans for interacting with the competitive environment to achieve the company objective refers to its

      • strategy

      • goals

      • dynamic policies

      • competitive analysis

        5

        A firm must know where to position its product based on price and

        • region

        • quality

        • communication

        • promotional efforts